SF&F Marketing Masters: Star Wars, Harry Potter, and Self-Publishing

Photo by Tobias Dziuba from Pexels.

Those who plan and execute the marketing of legends will join Gadi and Karen, with special co-host Morgan Hazelwood, on an episode exploring their stories.
Dave Farland will join us to discuss his plan with Scholastic for making Harry Potter big.
Ed Elbert will discuss the advertising of Star Wars.
Craig Miller will share the stories of fandom and community outreach for Star Wars.
Brian Meeks will bring us to 2020 with a discussion of self-publishing.


When
Saturday, September 5.
3 PM US Eastern Time.

Guest co-host
Morgan Hazelwood (she/her) – Writes from her lair in Northern Virginia and shares her writing tips and writerly musings as a blogger, vlogger, and podcaster. She enjoys taking pictures of the sky, reading a good book, and ambi-verting from her living room. She’s also a voice for the fairy-tale audio drama: Anansi Storytime and other Legendsmith productions. She’s been known to procrati-clean her whole house and alphabetize other people’s bookshelves.

Participant bios
Dave Farland – Other than being an inspiring writer (“The Runelords”), David has also supported thousands of writers, many of whom are now #1 Bestsellers, and can be considered the teacher of the generation. He helped green-light books such as Harry Potter, which he also built the marketing/Go-To-Market plan for, and on a personal note, taught the best writing workshop I attended.

Craig Miller – His new book, “Star Wars Memories”, talks about his years working on Star Wars and The Empire Strikes Back as Director of Fan Relations, a writer, publicist, and producer. His career has been all over the pop culture map, working on other films like The Dark Crystal, The Last Starfighter, The Muppets Take Manhattan, Splash, The Wicker Man, The Last Starfighter,Return to Oz, The Thing, and more. He’s written and produced animation ranging from The Smurfs and Curious George to The Real Ghostbusters to G.I. Joe and Beast Wars and live-action shows such as Showtime’s The Hunger. He’s created and written shows for China, Latin America, Italy, France, Dubai, and Israel.

Gadi.

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